Typography in film

Typography is an important factor to be aware of when producing a media product, this is because typography is an idea that is designed to represent the entire film. This is the concept that the factors associated with the visual presentation of the title such as:font,colour,size and placement all help the title to embody the fundamental aspect of the film such as tone and style. I went further in my research of "typography" to analyse the colours and font; particularly what the audience associate when presented with a film's title within either the opening sequence or even promotional material. As apart of my research I took notice of the title sequences from films belonging to various genres; which helped me depict the ways in which typography has helped those individual films capture their audiences's attention whilst establishing and reflecting the overall tone of their film merely through the style and execution of the film's title.

Typography is a way that the audience make inferences and link in order to depict the film's genre and tone merely by the execution and presentation of the title. Distinct alterations to the typography of a title; will inevitably play a toll of the way you wish to allude the mentality of the audiences perception and expectation of the film associated with the title. Simply through the use of particular colours such as: pink, red or black well the audiences automatically make indexical links regarding the colours; allocating them to various genres for example romance,thriller or horror. The font on the title acts as further clarification to what genre the audience will infer the film to be; this is alluded through many aspects of the font particularly the style and the ways the words are crafted reflects whether or not it would the ideal. An example would be the font for the title of 'Mrs Doubtfire' is neat and elegant reflecting a film of a light hearted nature typically associated with a family film. Where as the font and colour of 'The Girl with the dragon tattoo' it's dark and harsh nature of the title displays a much darker and thrilling depiction of a story waiting to be told much more suitable for a mature audience. The typographies help audiences recognise also produce an expectation of the film merely by a glimpse at the title's presents on screen; due to is profound execution, audiences can almost immediately depict the style and tone of a film simply through it's title.

This research has drawn my attention in regards to my development and planning of my short film; I must delve thoroughly in the presentation and the typography within the project's title and credits in order to present the precise tone that supports and justifies my vision for the media product.