This poster has presented many aspects of the film which viewers can infer about the media product. The most noticeable factor about this poster is the presentation of the film's genre; the poster has done so by including a large dragon in the background, this symbolical sign signifies to the audience that this is a fantasy story due to the conventional signs associated with the genre incorporate dragons.
In regards to the film's tone, the poster has included the indexical sign of fire; inferring that the film's tone will be dark and heavily revolved around an in pending doom. This is justified as both the fire and the dragon destroys a town, connoting to the viewers that the story will witness the lose of many innocent lives. The poster also teases exciting plot points that circulate around an intense battle between good and evil; a lone man can be seen in the foreground holding a bow facing eye to eye with the gigantic dragon. Ultimately luring the attention of their viewers as they contemplate whether the hero of the story can defeat the dragon and save the town.
Another engaging factor of the poster is it's tagline "The defining chapter" this use of marketing creates a sense of anticipation due to the use of the adjective "defining" implying the shear importance of the story which has to be witnessed.
No comments:
Post a Comment