The poster for "Nightcrawler" does an interesting job at teasing the viewers what to expect from the story,style and narrative within this media product.
From this poster, viewers can infer that this film will in fact have a dark tone as this is enforced through the poster's use of lighting and colouring; presented an ominous tone as the poster shows nightlife throughout the streets in the background in addition to the excessive use of lights to emphasis the lack of visual clarity in the night and implying this dark and mysterious nature of what goes on out on the streets in the night.
As well as learning the tone of the film, viewers can also learn about the story's lead character; the man seen in the foreground "Jake Gyllenhaal" as credited on the poster. From character's body language, viewers can infer a great deal about him; from the way he stands with his arms hanging by his side as well as the blank expressions on his face, this tells the viewers that the is something off about this character, a darkness in side him he cannot express but is lurking inside him.
Another way in which the poster teases the world audiences can expect to see within this film is through the tagline on the poster. "The city shines brightest at night" by using an oxymoron, implying that the night allows you to see the city and it's people in their true form.
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