From this poster for "Oblivion" views can learn a lot about the product due to the images included within the poster.
With the poster, the marketing team has teased at the type of story audiences can expect; by including visual signs such as the spacecraft hinting at a science fiction tale that takes place in some dystopian future which viewers can infer from the iconography of the empire state building in the background. How audiences can infer that this film takes place in a dystopian future is that the state of the landscape looks to be eroded, turning buildings into waterfalls. The poster also teases at the story's protagonist seen in the foreground played by Tom Cruise as enforced by his name placed in large fonts above the title, not much detail can be learn on their role to the story; however due to his placement in the foreground of the poster emphasises on his importance but as well as the scope of his story as he looks up at the waterfall infant of him.
Another way in which this connotes the story is by referencing other products the film-makers have created; "Tron Legacy" and "Rise of the Planet of the Apes" are media products that consist of dark science fiction stories which not only emphasis the style and tone audiences can expect to see from "Oblivion" but also the visual nature of this product baring similarities to.
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