The poster for "The Polar Express" uses selective images from the product, ultimately to convey a particular idea as to what the audience can expect both visually and tonally. The viewer base these ideas from what they can interpret from the various signs represented within the poster.
Within the poster, the creative team behind this promotional material has included an extensive amount of snow within the image. Snow heavily acting as an indexical sign for Christmas; signifying a time of joy and wonder. This is all acting as evidence towards the tone and theme of the media product that it takes place round the Christmas holiday, implying that the story's tone is magical.
The poster does a interesting attempt at teasing what viewers can expect from the story. By including a train within the poster a symbolic sign for a journey, a boy is can also be seen placed looking up at the train suggesting to viewers that he is the protagonist of the story and in which we will see the story through his perspective.
A way in which the poster has also connoted the scope of the story is by placing the boy viewing the train from a low angle; emphasising the size of the train and making it appear significantly larger. This conveys that the journey that the boy will embrace aboard this train will surely be grand in scope.
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